近年來(lái)，方管行業(yè)的發(fā)展已經(jīng)趨近成熟的狀態(tài)，發(fā)展到了一定程度自然不能用傳統(tǒng)營(yíng)銷模式。因此方管行看似不像以往那樣生意紅火，其實(shí)是到了該轉(zhuǎn)變經(jīng)營(yíng)模式的時(shí)候。業(yè)內(nèi)人士對(duì)于方管行業(yè)平淡并不意外，方管促銷活動(dòng)玩出新花樣才能帶來(lái)新一輪“旺季”。據(jù)發(fā)現(xiàn)，近日廣州方管市場(chǎng)節(jié)后仍在促銷。然而，低價(jià)促銷并未改變家居市場(chǎng)的冷清平淡。某方管品牌銷售負(fù)責(zé)人表示，盡管顧客較平日略有增長(zhǎng)，但實(shí)際成交量并不大，總體銷量低于往年。

In recent years, the development of the square management industry has been approaching a mature state, and to a certain extent, the traditional marketing model can not be used naturally. As a result, it seems that the bank is not as prosperous as it used to be. In fact, it is time to change its business model. Industry insiders are not surprised by the dullness of Fangguan industry. Only by playing new tricks in Fangguan promotional activities can a new round of "peak season" be brought. It has been found that Guangzhou's Fangguan market is still promoting after the festival. However, low-price promotion has not changed the dullness of the home market. The person in charge of brand sales of one party said that although the customers grew slightly than usual, the actual turnover was not large and the overall sales volume was lower than in previous years.

今年的黃金周促銷不盡如人意，更談不上帶旺方管市場(chǎng)。不過(guò)，對(duì)商家們而言，這一平淡結(jié)果似乎早在意料之中。某方管賣(mài)場(chǎng)相關(guān)負(fù)責(zé)人說(shuō)，今年國(guó)慶市場(chǎng)整體較平淡，沒(méi)有往年的火爆場(chǎng)面。他表示，“這種情況其實(shí)從中秋節(jié)就開(kāi)始顯現(xiàn)了，中秋期間的銷售和去年比就出現(xiàn)了跳水，當(dāng)時(shí)我們就預(yù)測(cè)到今年的國(guó)慶也好不到哪去?！?/p>

This year's Golden Week promotion is not satisfactory, let alone take Wangfang to manage the market. For businessmen, however, the mundane result seems to have been unexpected. A person in charge of the sales department said that this year's National Day market as a whole is relatively flat, there is no hot scene in previous years. He said, "This situation actually began to show from the Mid-Autumn Festival. Sales during the Mid-Autumn Festival plunged compared with last year, when we predicted that this year's National Day would not be any better."

該負(fù)責(zé)人透露，今年春節(jié)后，方管市場(chǎng)在種種促銷手段作用下，曾刮起過(guò)一小股暖風(fēng)。然而，從今年7月開(kāi)始，商家們便開(kāi)始失望了。雖然夏天是旺季，但賣(mài)場(chǎng)冷清下來(lái)，客流量也稀少起來(lái)，直到9月份中秋節(jié)期間都沒(méi)有太大改變，于是大家又寄希望于國(guó)慶，但國(guó)慶的表現(xiàn)顯然也很不樂(lè)觀。

The person in charge disclosed that after the Spring Festival this year, under the influence of various promotional means, there was a small warm wind in Fangguan market. However, since July this year, businessmen have been disappointed. Although summer is a busy season, but the market is cooling down, and the passenger flow is scarce. Until the Mid-Autumn Festival in September, there is no big change, so we all hope for the National Day, but the performance of the National Day is obviously not optimistic.

方管經(jīng)營(yíng)模式需轉(zhuǎn)變

The Management Mode of Party Management Needs to be Changed

面對(duì)方管市場(chǎng)的門(mén)庭冷落，有業(yè)內(nèi)人士認(rèn)為，方管原材料價(jià)格上漲導(dǎo)致方管價(jià)格水漲船高，越來(lái)越高的價(jià)格也讓消費(fèi)者望而卻步。然而，今年的促銷季節(jié)格外延長(zhǎng)了，且各大賣(mài)場(chǎng)商家的促銷價(jià)格都競(jìng)相折腰，卻仍有不少商家反映，完不成今年的銷售任務(wù)。

Faced with the neglect of market management by the other side, some insiders believe that the rising price of raw materials leads to the rising price of square tubes, which also deters consumers. However, this year's promotional season has been particularly prolonged, and the promotional prices of major retailers are competing to bow, but there are still many retailers reflect that this year's sales task can not be completed.

對(duì)此，有分析人士指出，頻繁的促銷活動(dòng)或是造成節(jié)日促銷吸引力減弱的一大原因。這一觀點(diǎn)得到某方管品牌經(jīng)銷商的肯定。該經(jīng)銷商表示，“賣(mài)場(chǎng)周周有活動(dòng)，月月有活動(dòng)，隨時(shí)進(jìn)來(lái)都有優(yōu)惠折扣，那么消費(fèi)者自然沒(méi)有必要扎堆節(jié)日促銷了?！?/p>

In this regard, some analysts pointed out that frequent promotional activities or a major reason for the weakening of the attractiveness of holiday promotions. This view has been affirmed by the dealer who manages the brand. The distributor said, "If there are weekly activities, monthly activities, and discounts for coming in at any time, then there is no need for consumers to pile up holiday promotions."

以此來(lái)看，這種以降價(jià)拉動(dòng)消費(fèi)的模式，攬客的效果在逐年減弱。其原因不僅是營(yíng)銷手法的老套，更主要是受樓市影響，今年新房裝修少了許多。其實(shí)方管市場(chǎng)并不缺乏剛需，方管企業(yè)要找到新的經(jīng)營(yíng)模式吸引消費(fèi)者才能迎接新一輪旺季。 

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